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The stag do that doesn’t end in regret

Most stag dos follow the same script. Someone books an activity nobody’s that excited about, everyone drinks too much too early, and by 9pm half the group has gone quiet and the other half can’t remember where they’re going next. The photos are blurry, the hangover lasts two days, and the groom says it was…

The hen do that actually leaves everyone feeling amazing

Here’s the thing about most hen dos. You love the person, you love the group, you want it to be brilliant. And then you spend four hours in a bar shouting over music, or sit through an activity that half the group secretly didn’t want to do, and by the end of the night everyone’s…

HerSpace: Why Women’s Only Matters for Recovery

If you’ve ever changed in front of a mirror at a public pool or gym and felt the weight of being looked at, or hesitated before getting into cold water in front of strangers, or felt the need to make yourself smaller in a shared space, you already understand why HerSpace exists. We run women’s…

Ice bath & Cold Plunge in London

If you’ve watched anyone on the internet recover from anything in the last five years, you’ve watched them get into an ice bath. The cold plunge, meaning deliberate, controlled exposure to very cold water, has gone from a niche athlete’s trick to something thousands of Londoners now do every week. We’re the place to do…

Looking for a spa in East London? Read this first

If you’ve searched for a spa in East London, or a spa near you somewhere across the East and South East, what you’re probably after isn’t a spa in the traditional sense at all. You want to feel calm, reset and properly looked after, somewhere premium and considered rather than clinical. You can get all…

Looking for a spa in Shoreditch? Read this first

If you’ve searched for a spa near you, or a spa in Shoreditch, there’s a decent chance what you’re actually after isn’t a spa at all. You want to feel calm, reset and properly looked after, somewhere premium and considered rather than clinical. You can get all of that with us. You just won’t get…

Contrast therapy in London

Contrast therapy is the practice of deliberately alternating between hot and cold — usually sauna and cold plunge, or sometimes hot showers and ice baths. It’s been done for centuries in Northern Europe, Russia, Japan, and Korea. The last decade has seen it land properly in London. We built Sauna & Plunge Co. as a…

Sauna and cold plunge in London

It’s in the name. Sauna and cold plunge isn’t an add on for us, or a feature of a wider gym, or something tucked into the corner of a spa. It’s the whole thing. It’s what we built the venue for, and it’s what we think we do better than anyone else in London. Why…

Recovery in Shoreditch: it’s maintenance, not a luxury

Shoreditch runs hot. People here work long hours, train before the day starts, go out after it ends, and do the whole thing again on Monday. Somewhere in all of that, one thing gets skipped more than anything else. Recovery. Not the scented candle, robe and slippers kind. The real kind. The kind that lets…

The East London Sauna & Cold plunge

East London does a lot of things well, and recovery is one of the newer ones. People here run more, lift more, ride more, and lately they sauna more too. We built Sauna & Plunge Co. for exactly that crowd: somewhere serious about heat and cold therapy, with a cold plunge and a studio alongside…

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